That person slumped over her cell phone is
disengaged, isolated, lost in her own little world, right? Wrong, says SC
Moatti. She's highly engaged - she's having a text conversation with a friend
in Europe, playing a game with another, and looking for a good place to go to
dinner with a third. Mobile technology has become such an integral part of how
we interact that for many people, losing a cell phone is like losing a limb.
And the most successful mobile apps are precisely those that enhance and
multiply the frequency and power of our real-world interactions.
Moatti - a technologist and industry insider -
says these kinds of mobile apps adhere to three universal principles: They must
have a simple design, enable the user to personalize them, and be continually
improved by their makers through relentless attention to analytics. She uses
examples from a host of great mobile app creators - Facebook, Yelp, Lyft,
Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even
as technology evolves and smartphones are replaced by smaller mobile devices
such as watches and contact lenses, these three principles will remain
evergreen. The market is full of how-to books for creating apps, but no works
examine what qualities make for great mobile products. Until now.
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