Here is the essential how-to
guide for communicating scientific research and discoveries online, ideal for
journalists, researchers, and public information officers looking to reach a
wide lay audience. Drawing on the cumulative experience of twenty-seven of the
greatest minds in scientific communication, this invaluable handbook targets
the specific questions and concerns of the scientific community, offering help
in a wide range of digital areas, including blogging, creating podcasts,
tweeting, and more. With step-by-step guidance and one-stop expertise, this is
the book every scientist, science writer, and practitioner needs to approach
the Wild West of the Web with knowledge and confidence.
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